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MONT BLANC

Montblanc, a luxury brand renowned for its watches, accessories and especially its pens, wanted to reconnect with the art of handwriting and artisanal know-how. The “Leave Your Mark” concept expresses that every idea comes to life when it is put down on paper. This project aims to capture the essence of writing and sketching, drawing inspiration from handwork and elegance.

Creative approach.

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To highlight the elegance and simplicity of Montblanc's design, we adopted a refined and illustrative artistic direction, inspired by the handwritten notes and sketches of artists and architects, ambassadors of the brand. The campaign visuals incorporate handmade illustrations, highlighting the importance of craftsmanship and creativity, with minimalist artistic details that stand out.

These renowned ambassadors bring a personal touch, strengthening the link between individual creativity and Montblanc products. The artistic direction combines modernity and artisanal know-how, allowing the illustrations to shine in a clean and sophisticated setting, reflecting the quality and refined design of Montblanc.

Digital activation.

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For digital, we have designed an elegant and easy-to-use connected pen. This pen, in addition to its classic look, allows you to save your handwritten notes directly to the cloud, thus merging traditional writing with modern technology.

Results.

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The “Leave Your Mark” campaign has had a significant impact in rekindling the joy of writing, touch and the senses. It has redefined a more obvious and legitimate brand territory, bringing up to date the multisensory aspects and the nobility of imagination and writing. Although this very "crafted" approach has restored the nobility of manual things, the studio has not neglected the importance of digital by offering a sophisticated and connected pen.

The campaign left a lasting imprint on Montblanc's strategy, illustrating how the brand can skillfully marry tradition and innovation to inspire and engage its audience.

Crédits.

Creative & Art Director Donat-Nicolas Casanova I For MAZARINE.

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